Executive Brief · April 2026

I built a content factory
in a weekend.

AI scripts. Human voice. Sleep-optimized audio. Fully automated publishing. 11 episodes live. $1.27 per episode. Here's what it is and why it matters at ZoomInfo scale.

Project SaaS Sleep School: GTM & AI Growth Status Live on Spotify Built in 48 hours Cost $24/mo to run

🎧 Listen on Spotify 📄 Read the research →

Episodes live

8 min

Topic to published episode

~$1.27

To produce one episode

The gap in the market

GTM professionals are drowning in content — but none of it fits their actual life. Every B2B podcast is built for commutes, morning runs, airport walks, gym sessions: fast, dense, high-stimulation. Great when you have energy to burn. Useless at 11pm when you're exhausted but still anxious about pipeline.

"The people who most need to stay current on AI and GTM are the same people who can't find 45 minutes of focused attention to consume it."

The sleep audio market (Calm, Headspace) is massive and proven. The B2B podcast market is booming. Nobody has combined them. The gap is documented and currently unoccupied — not by Gong, not by Outreach, not by Salesforce.

How it works

Not a prototype. A working production pipeline — end to end.

✍️
Claude AI — script generation750–900 word GTM lessons written as calm, narrative prose. No bullet points. Designed to be absorbed passively.
🎙️
ElevenLabs — human-quality voiceSingle consistent voice (Milo), custom audio profile: slower tempo, reduced energy, meditative tone.
🎚️
ffmpeg — sleep-optimized mixingBrown noise sleep bed underneath the voice. Gentle fade in and out. Engineered specifically for the pre-sleep listening state.
🌐
Custom web app — the factory UIType a topic → generate script → review → record → publish. One browser tab. Fully repeatable.
📡
Buzzsprout + Spotify RSSLive RSS feed. Spotify submission in progress. Apple Podcasts next. 11 episodes published with cover art and show notes.

Why this matters at ZoomInfo

The infrastructure is a content production capability, not just a podcast. And ZoomInfo's audience is this audience.

A ZoomInfo content channel

Weekly sleep-learning episodes on ICP, intent data, pipeline velocity, AI prospecting — all aligned to what ZoomInfo sells. Content marketing that teaches people to want what ZoomInfo offers, delivered at the moment they're most receptive.

Proof of concept

11 episodes, a full pipeline, cover art, RSS, Spotify — built solo in 48 hours with no budget. The point isn't the podcast. It's AI-native content ops at near-zero cost.

No competitor is doing this

Not Gong. Not Outreach. Not Salesforce. A ZoomInfo-branded sleep learning series on GTM would be genuinely differentiated from every piece of content in market today.

The factory scales instantly

Any GTM topic. Any cadence. 8 minutes per episode. The production constraint is gone — the only question is what to make.

What it costs to run

Tool	What it does	Cost
Claude (Anthropic)	Writes the script + show notes	~$0.04/episode
ElevenLabs	Converts script to human voice audio	~$1.23/episode
Buzzsprout	Hosts + distributes to Spotify, Apple etc.	$19/month flat

One episode, start to finish ~$1.27

Weekly show (4 episodes/month), all-in ~$24/mo

Traditional podcast production with studio + editor: $500–$2,000 per episode

The point

A fully automated content factory — 11 episodes, $14 total in API costs, 8 minutes per episode. The podcast is the proof. The real thing is the capability.

At ZoomInfo's scale, this is not a side project. It's a content strategy that reaches GTM leaders at the moment they're most receptive — and teaches them to think in frameworks ZoomInfo's product was built to serve.

Could this become a ZoomInfo channel?Weekly sleep-learning episodes on ICP, intent data, and AI prospecting — branded under ZoomInfo, for the audience ZoomInfo already owns.

What else could this factory power?Sales enablement. Customer onboarding. Partner education. Any audio content, any cadence, for a dollar an episode.